Online Reputation Management & Trust Architecture

We help FinTech, Forex, Crypto and high-risk brands reduce acquisition costs, unlock new markets and scale through ORM, SERM and controlled digital trust.

(4.5/5.0)

0

Average Client Rating

Chosen by FinTech, Forex and high-risk companies

+ 35 %

Positive Brand Signals in Google Within 3 Months

- 40 %

Negative Reviews Reduced

Watch How It Works

Key platforms we work with

Why Reputation Impacts CR & CPA

Negative reviews and scam-related mentions reduce trust at the decision stage.

Industry data shows that poor online reputation can lower conversion rates by up to 25% and increase CPA by 60–80%.

How We Reduce These Losses

We build controlled ORM and SERM infrastructure across search and review platforms.

This reduces negative signal dominance, restores trust and stabilizes conversion efficiency.

Reputation Infrastructure Is Our Core Focus

Reputation & Search Audit

Comprehensive analysis of brand presence across search results, review platforms, media mentions and negative signals that directly impact trust and visibility.

Strategy & Trust Architecture

Design of ORM and SERM frameworks, brand query control, content and media architecture that shape how your brand appears in search.

Implementation & Reputation Protection

Execution of reputation strategies, controlled content distribution, review ecosystem management and suppression of harmful signals.

Growth Through Digital Trust

We turn controlled reputation into higher-quality traffic, stronger conversions and measurable revenue impact.

Start with an objective assessment

Assess Your Current
Reputation & Search Visibility

Building Regional User
Trust Through Local Partnerships

We help high-risk brands enter new markets by building user trust at the regional level — through local partners, market-specific reputation infrastructure and cultural alignment.

01

LATAM Market Entry

We support market entry across LATAM, including Brazil as a standalone GEO, working with local partners and agencies that understand regional user behavior, market specifics and trust drivers. Our approach is based on hands-on regional experience and validated local cases.

02

MENA Market Entry​

We enable expansion across the MENA region, including Turkey, GCC countries (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain) and North Africa, leveraging local partners and deep understanding of regulatory, cultural and reputational specifics of Arab markets.

 

03

Asia Market Strategy

We build and adapt reputation strategies for SEA and East Asia, including Malaysia, South Korea, Japan and Thailand, ensuring regional trust alignment through local partners and industry validation, including collaboration with leading regional platforms such as WikiFX.

04

Africa Market Entry

We support expansion into English- and French-speaking African markets, including South Africa, Nigeria, Kenya, Ghana, Morocco and Senegal, working with local partners to establish trust signals and reputation infrastructure adapted to regional user expectations.

Start with a baseline check

Check Your Digital Reputation

Industry Trust & Professional Recognition

FX SERM operates as a specialized team of ORM and SERM professionals working with FinTech, Forex and high-risk brands on reputation analysis, search visibility and trust infrastructure across multiple regions and markets.

The strategic direction and methodology behind FX SERM are led by Ivan Finman — an ORM & SERM strategist with 7+ years of hands-on experience in building and managing reputation infrastructure for regulated and non-regulated financial brands.

In 2025, Ivan was invited as an industry judge for the WikiFX Golden Insight Awards and participated in Wiki Finance Expo 2025 (Limassol, Cyprus) — one of the largest global events in the FX and FinTech ecosystem.

This role places FX SERM within a professional circle of senior executives, market leaders and decision-makers from globally recognized companies such as Saxo Bank, FXCM, VT Markets, WeTrade, Juno Markets and other established industry players.

Our presence in this environment reflects peer-level industry recognition of FX SERM’s approach to reputation management, search control and market access for high-risk financial brands.

Cyprus Diaspora Forum

FX SERM will be represented at the Cyprus Diaspora Forum by Ivan Finman as an official speaker.

WikiFX Industry Partnership

FX SERM is represented at WikiFX Golden Insight Awards by Ivan Finman as an official partner and invited judge

Industry Ecosystem & Trusted Platforms

FX SERM is presented at WikiExpo alongside global infrastructure providers and established FX and fintech platforms, including AWS, Google Cloud, Stripe, PayPal, OpenAI, WikiFX, FunderPro and FX Careers, reflecting our role as a specialized reputation and trust partner within the fintech and FX ecosystem.

Work with trusted industry specialists

Check Your Digital Reputation

FAQ

We work with brand reputation across search results, blog platforms, AI Overviews, and public sources.

This includes SERP composition, narrative control, review ecosystem setup (including user-flow mechanics for compliant review invitations), and market entry support for new GEOs.

Yes. We primarily work with regulated brands across different jurisdictions and license types, as well as high-risk projects that are non-regulated or operating under Tier-3 regulation.

FX SERM is ORM & SERM strategy.

SEO, PR, review management, social media, video, and other channels are tools and distribution layers used to build a structured reputation and trust infrastructure for brands and products.

We apply platform-specific methodologies aligned with policies and algorithms of each resource.

This may include copyright and DMCA claims, policy violations, misinformation, spam, impersonation, or coordinated competitor attacks — when valid grounds exist under platform rules.

We do not provide guarantees.

We build long-term trust and reputation infrastructure composed of multiple modules. Over time, this systematic work influences visibility, sentiment, and ratings, but guarantees for specific platform ratings are not provided, as this would violate platform policies.

Timelines depend on the platform, issue type, goals, and KPIs.

In reputation management, initial results typically require 3–6 months of consistent, systematic work.

FX SERM acts as a strategic coordinator.

We design and manage reputation infrastructure that may include subcontractors, partners, agencies, tools, and internal client teams — depending on the scope.

You need to provide:

  • brand information
  • priority GEOs and languages
  • problem description and desired outcome

We then conduct a high-level preliminary analysis and confirm whether we can take the project, the scope, required inputs, and pricing.

Pricing is calculated individually after a high-level review. We work on 100% prepayment (monthly split possible). NDA and reporting are provided. Revenue-share / %FTD models are not considered. Equity or option structures may be reviewed if legally structured and backed by existing performance metrics.

Contact Us

Get In Touch With Us

Use this form to start a conversation about your brand, market entry, or reputation challenges.

We review requests manually and respond only when the scope is clear and feasible.

Phone number

Available for pre-scheduled calls only.

info@fx-serm.com

For structured inquiries related to ORM, SERM, and market entry.

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